Roxxedo®
Performance Marketing Agency
Roxxedo is a performance marketing agency built on one core ( growth should be intentional, measurable, & ethical )
In an industry often driven by vanity metrics and short-term wins, Roxxedo stands for clarity over complexity and results over noise. The brand was crafted to reflect a strategic partner, not just an execution arm, that takes full ownership of client outcomes and delivers performance marketing done right.
At the heart of Roxxedo lies a strong value system embedded directly into its name: Results, Ownership, eXcellence, eXpertise, Ethics, Dedication, and Opportunity. These principles guide every decision, campaign, and interaction, shaping a brand that is confident, precise, and deeply accountable.
[ Art Direction ]
We designed the logo to reflect the agency's core idea: the letter "R" with an upward-pointing arrow. During the color selection stage, it was essential to have a color that conveys modernity while also being eye-catching, which is why we chose lemon yellow.
During the art direction design phase, we aimed for a minimal and modern style to reflect the strategic essence of the brand, ensuring the entire brand feels simple and easy to understand. This approach helped present the brand as both trustworthy and officially modern.